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PORTFOLIO

Discovery Wings Air shows
Strategy
Develop a dimensional branding presence and experience at several air shows to highlight the Discovery Wings brand to consumers, key stakeholders and the military community, while leveraging Discovery’s partnership with the aerobatic performance team, The Northern Lights.
Booth Highlight
• Designed and fabricated a consumer experience that consisted of a 20’ long F-16 simulator, complete with motion engaged goggles resembling flight on an F-16 and celebrity autographs. • Spearheaded VIP events for sales clients while on-site at the air show, including meet/greet opportunities with The Northern Lights. • Staging and coordination of a simple, open set for live broadcasting at the world’s second largest air show in Oshkosh, WI.
© 2010 Schwartz Event Marketing