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PORTFOLIO

Discovery Health Launch Party – San Francisco, CA
Strategy
While hosting an evening reception for conference attendees (600+) at the annual Cable Telecommunications and Marketers Conference, promote the recent launch of a new cable television network, Discovery Health Channel.
Booth Highlight
• Party was divided into “healthy” areas for relaxation and education • Features included an oxygen bar, hydro-massage chairs, foot massagers and body index machines. • Hovering over the party was a branded “Earth Blimp”. • Drinks were served in test tubes and “Dr. Ducky” was given to all attendees.
© 2010 Schwartz Event Marketing