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PORTFOLIO

Animal Planet Dog Show booth – countrywide
Strategy
Design and fabricate a 10x20 trade show booth for Animal Planet to use at consumer-based dog shows across the country. Booth design is to leverage the existing marketing campaign “Living Breathing Entertainment”.
Booth Highlight
• Entire booth “skin” is made of 100% fabric • The globe experience features video, complete with Dolby surround • Consumers walk away with customized pet tags on-site • This design reduced client’s spending on show services and drayage by over 30%
© 2010 Schwartz Event Marketing